Willow baby n co is founded by 2 sisters Abby and Jordan Williams. Jordan is an interior designer and stay at home mum of 2 and Abby is a receptionist and a nanny. Together, they’ve built Willow Baby n Co to make life easier for parents and their little ones.

When Jordan had her daughter, she used to kick the blanket off on our morning walks or the blanket would fall out and get stuck in the wheel as we were walking and being in Victoria the mornings were freezing the blanket never went high enough to fully cover her. 

She was terrible at the transition from pram to cot and I would often have to bring the pram inside so I didn’t have to do the dreaded transition and wake her up 

We knew there had to be a better way to keep her cosy and make transitions smoother. That’s when the idea for our sleeping bag was born: one that could stay in the pram, keep her warm and toasty, and allow for easy transfers without waking her.

Over the next two years, we tested, refined, and perfected the design to create the sleeping bag we wished we had combining practicality, comfort, and the highest quality materials for babies and toddlers.